Why Focusing Too Much On User Acquisition Can Wreck Your Mobile App

Forget the mobile app business logic that tells you to focus on acquisition first, followed by activation, retention, referral and revenue – in that order. That was ok when CPIs were ridiculously cheap, but it’s a “FAIL” in today’s hyper-competitive App Economy. In this episode, our host Peggy Anne Salz catches up Gabor Papp, Growth Marketer at Shapr3D, to discuss why app marketers who focus on retention first have what it takes to win big – and often.

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