Author: Peggy Anne Salz

Topic: Mobile Commerce Author: Peggy Anne Salz

Innovative Strategies Help Restaurants And Retailers Thrive Online

Restaurants and retails brands are learning to leverage purchase data to understand, predict and influence how their customers make their buying decisions. These insights allow them to create personalized messaging and marketing initiatives that drive sales and thrive both in real-life and online.
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Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Is Coming To Mobile And Apps–Are You Ready?

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is growing in size and sophistication as cybercriminals shift attacks and tactics from online to mobile.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How Hotstar, India’s hottest OTT service, turns viewers into subscribers

The advance of high-speed networks and affordable data plans hasn’t only whet audience appetites for unlimited anytime, anywhere access to the content they desire. It has created ideal conditions for data-hungry streaming apps to proliferate, displacing traditional broadcast TV, and driving the meteoric growth of on-demand video. The phenomenon is global in scale, but nowhere is the impact as profound …

Topic: Mobile Marketing Author: Peggy Anne Salz

Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to get the most mileage out of a strategy that applies data-driven algorithms.
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Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Grows Across All Mobile Businesses And Now Threatens Apps

While topline numbers released last month by the Association of National Advertisers (ANA) and cybersecurity company White Ops declare the “war on fraud is winnable,” the battle with bot fraud continues to escalate on mobile. 

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is prevalent and pernicious. What’s worse, the emergence of “crime-as-a-service” is making …

Topic: Mobile Marketing Author: Peggy Anne Salz

Product is the New Marketing—so put your app first

App marketing campaigns stand or fall on the strength of mobile ad creatives. But your entire business will fail if your app doesn’t deliver compelling value in the first place.
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Topic: Mobile Commerce Author: Peggy Anne Salz

WWDC 2019, Google I/O And The Lasting Impact On Mobile Marketing Everywhere

The developer conferences from Apple and Google were accompanied by a string of announcements and an avalanche of news, but what do mobile marketers need to know and take back to the office?
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Topic: Mobile Engagement Author: Peggy Anne Salz

Ad Partners: Follow The Rules Of Engagement To Clinch The Sale

Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC’s Localish harnesses hyperlocal and positivity to engage audiences and drive revenue

Nielsen numbers released last month show media consumption continues to climb with more attention being diverted towards smartphones than ever before. The total percentage of time spent on mobile among 18 to 34-year-olds has reached a new high — 34% up from 29% the previous year — at the expense of more traditional TV viewing. It’s a dramatic development that …

Topic: Mobile Engagement Author: Peggy Anne Salz

Finance App Usage Grows, Now It’s Time For Marketers To Get More Personal

Tax Day, the deadline for filing 2018 taxes with the U.S. IRS, may have passed, but new data suggest April is a red-letter month for mobile finance app acquisition and use, marking the global start of a productive period when financial institutions and fintech companies can acquire valuable customers at bargain prices. The real payoff, however, comes later in the …