Author: Peggy Anne Salz

Topic: Mobile Marketing Author: Peggy Anne Salz

Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis

Rattled by unemployment numbers and wracked by the economic fallout of Covid-19, people everywhere are forced to re-evaluate how they will make and save money. Keenly aware of where their paycheck is going and eager to improve financial wellness, record numbers of consumers are looking to mobile finance apps for advice and answers.

Topic: Mobile Marketing Author: Peggy Anne Salz

Shift Marketing Strategy To Acknowledge New Reality

Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge.

Topic: Mobile Engagement Author: Peggy Anne Salz

Jerry.ai Talks Personalization During the Pandemic

Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.

Topic: Mobile Engagement Author: Peggy Anne Salz

A Lesson in Behavior: It’s Not All About Data

Is our data-driven era driving out the magic of marketing? More importantly, is it possible that being 100% data-driven isn’t actually supported by the data? It’s a bit of a mind-bender, which is why John Koetsier and I decided to tackle the data on data in our latest installment of Retention Masterclass.

Topic: Mobile Marketing Author: Peggy Anne Salz

How The Martech Industry Is Stepping Up To Help Customers Cope With COVID-19

These are trying times for marketing. Ad budgets are imploding and companies are cash-strapped. It’s natural for brands and agencies to want to dial back spend and hunker down until skies are clear again.

Topic: Mobile Engagement Author: Peggy Anne Salz

The time is right for AR: Inside Axel Springer’s immersive travel experience

Life in unprecedented times is propelling our collective experiences enhanced by Augmented Reality (AR) an unexpected boost. Companies are scrambling to provide audiences with meaningful ways to spend days stuck at home or add value for the over one billion students continuing their education from home, rather than school.

Topic: Mobile Engagement Author: Peggy Anne Salz

Personal Insurance Shopper Jerry Shares Essential Rules To Automate Personalized Marketing

Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Why Augmented Reality Is More Accessible And Attractive For Mainstream Audiences Than Ever

Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences that everyone can access with their smartphone.
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Topic: Mobile Apps Author: Peggy Anne Salz

The New Playtime: The Secret To MPL’s Massive Mobile Success

Mobile gaming is emerging as the prime pastime as record numbers of consumers practice social distancing and use their downtime to discover new games or binge on favorites. Players are also congregating on esports platforms, digital safe spaces where they can compete on skill, and win big on prize money.

Topic: Mobile Engagement Author: Peggy Anne Salz

MasterClass Builds Value for Subscribers to Create Lifelong Learners

When your content features Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, or Gordon Ramsey, it sells itself—or at least that’s what you’d expect, right? Well, it’s true to some degree, but that doesn’t mean the marketing team at Masterclass doesn’t have some challenges to overcome.