Author: Peggy Anne Salz

Topic: Mobile Engagement Author: Peggy Anne Salz

A look under the hood at USA TODAY NETWORK’s approach to augmented reality

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet to grasp that …

Topic: Podcast Author: Peggy Anne Salz

Why 2019 Could Mark A Massive Push To In-App Header Bidding

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2019/01/MP-Bhatia.mp3" title="Why 2019 Could Mark A Massive Push To In-App Header Bidding" artist="Saurabh Bhatia, CEO and Co-Founder of Chocolate" image="http://mobilegroove.s3.amazonaws.com/2019/01/saurabh_headshot-e1547723491664.jpg" ]

Topic: Mobile Engagement Author: Peggy Anne Salz

What We Can Learn From Social Casino Games To Keep App Audiences Engaged

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2019/01/MP-Margarita.mp3" title="What We Can Learn From Social Casino Games To Keep App Audiences Engaged" artist="Margarita Vasilevskaya, Head of User Acquisition, Doubledown" image="http://mobilegroove.s3.amazonaws.com/2019/01/Margarita-Vasilevskaya.png" ]

Topic: Podcast Author: Peggy Anne Salz

2019 Trends: The Move From Tracking To Trust–And The Challenge Of Having Too Much Data

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2019/01/MP-Koetsier122818.mp3" title="2019 Trends: The Move From Tracking To Trust--And The Challenge Of Having Too Much Data " artist=" John Koetsier—journalist, analyst, futurist" image="http://mobilegroove.s3.amazonaws.com/2018/01/John-Koetsier.jpg" ]

Topic: Mobile Marketing Author: Peggy Anne Salz

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again.

Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success is the result of a …

Topic: Podcast Author: Peggy Anne Salz

Make 2019 The Year of Scaling Your App Growth And Rocketing Your Results

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2019/01/MP-ZachAdam.mp3" title="Make 2019 The Year of Scaling Your App Growth And Rocketing Your Results" artist="Zach van Driel and Adam Turowski, Co-Founders, MiriGrowth" image="http://mobilegroove.s3.amazonaws.com/2018/12/thumbnail.png" ]

Topic: Podcast Author: Peggy Anne Salz

Why being honest in how you communicate is the best way to win—and keep—your audience

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-Kleeger.mp3" title="Why being honest in how you communicate is the best way to win—and keep—your audience" artist=" Myles Kleeger, President and Chief Customer Officer of Braze" image="http://mobilegroove.s3.amazonaws.com/2018/12/Myles-Kleeger.jpeg" ]

Topic: Mobile Engagement Author: Peggy Anne Salz

Master Organic Search To Boost Mobile Discovery And Fuel Growth in 2019

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-Gummicube-1.mp3" title="Master Organic Search To Boost Mobile Discovery And Fuel Growth in 2019" artist="Dave Bell, Co-Founder, and CEO, Gummicube" image="http://mobilegroove.s3.amazonaws.com/2018/12/Dave-Bell.png" ]

Topic: Mobile Engagement Author: Peggy Anne Salz

Expanding Your App Footprint And Revenues Across Asia

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-Garfinkle.mp3" title="Expanding Your App Footprint And Revenues Across Asia" artist="Robert Garfinkle, Senior User Acquisition Manager at Nexon M" image="http://mobilegroove.s3.amazonaws.com/2018/12/Robert-Garfinkle_Sr.-User-Acquisition-Manager_Nexon-M.jpeg" ]

Topic: Mobile Research Author: Peggy Anne Salz

Make More Informed Decisions About Ad Network Partners–And Here’s An Index to Help

[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-Rosenfelder.mp3" title="Make More Informed Decisions About Ad Network Partners--And Here’s An Index to Help" artist="Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer" image="http://mobilegroove.s3.amazonaws.com/2018/12/Shani-Rosenfelder_Head-of-Content-Mobile-Insights_Appsflyer.jpeg" ]