Articles

Image AI what it takes to be human.

Topic: Mobile Marketing Author: Peggy Anne Salz

The simple formula that works for The New York Times’ T Brand Studio

In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that have grown. Many publishers have expanded their capabilities, harnessing teams, talent and tech to help brands create sponsored content and capture audiences. The New York Times […]

Image of Mada Seghete, Co-founder at Branch

Topic: Mobile Engagement Author: Peggy Anne Salz

Harnessing data and daring to make the right connections for your mobile app

App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if they want to reach and engage users across the multitude of platforms and devices—powered by apps—that define daily life. The winning approach is one that creates a seamless experience across the mobile web and apps, blending both […]

Image of mobile phones containing news items.

Topic: Mobile Apps Author: Peggy Anne Salz

How the new Economist app helps its audience feel less guilty and read more

As the saying goes, sometimes less is more. In the case of The Economist, the breadth of articles and analysis, which have been its hallmark since it was founded in 1843, was starting to fall out of step with today’s time-crunched readers. To realign with readers who need to digest a lot of information while […]

Image of Pepe Agell, Chief Strategy Officer at Chartboost,

Topic: Mobile Engagement Author: Peggy Anne Salz

Powering Your Data Growth Stack To Boost Audience Engagement

App marketers are at a critical crossroad in how they grow their business and reach their targets. They can either pay higher prices to acquire app users or they can invest more effort in retaining high-value customers. It’s a massive shift to the latter as more app marketers harness data-informed approaches that emphasize “quality over […]

Image of Neb Mitrikeski independent researcher and Game Director at Snowball Games.

Topic: Mobile Apps Author: Peggy Anne Salz

The Data-Driven Strategy Behind One Game Studio’s Next App

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: it’s a fiercely competitive and crowded space where companies have to make data-informed decisions at every stage of the app life-cycle. Whether you’re integrating game mechanics to make sure your game is a crowd-pleaser, mapping […]

Image of Lotta Weigeldt a growth marketing Jedi.

Topic: Mobile Marketing Author: Peggy Anne Salz

3 Tips to Grow Your App From A Growth Marketing Jedi

The choices you make and the actions you take will always be inextricably intertwined with the business goals and benchmarks you want to meet. The app business is no different, but the path to growth is not always so well defined. Monetization models are rising through the roof. Advertising, driven by rewarded video, is proving […]

Image of Tom Farrell vp of Marketing swrve and Peggy Anne Salz lead analyst & founder MobileGroove.

Topic: Mobile Marketing Author: Peggy Anne Salz

3 Steps To Bridge The “Relevancy Gap” In App Marketing

Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a business imperative. It’s triggered by the increasing consumer expectation that mobile and apps are always-on and always ready to deliver personal, relevant and valuable advice, assistance and advertising. As a result, people have come to demand personal, […]

Image of 3 Mobile Phones with information on each phone.

Topic: Mobile Engagement Author: Peggy Anne Salz

How UPDAY’s unique blend of human and algorithmic intelligence delivers value to consumers, and the bottom line

The blind reliance on algorithms to sort and target content has resulted in a tidal wave of fake news. The resulting consumer sentiment is that all companies, not just Facebook, should guarantee greater transparency and accountability around the content they produce and the audiences they reach. While we have an opportunity to improve how we […]

Image of two hands meeting one Ai and one Human.

Topic: Mobile Marketing Author: Peggy Anne Salz

AI Closes The Loop On Brand Marketing

As the Cannes Lions International Festival of Creativity (now in its 65thyear) kicks off today, bets are high that the realization that advertising is broken and humans alone can’t fix it will be top of mind among the nearly 20,000 marketers, advertisers and tech companies set to descend on the high-profile event. Indeed, there is […]

Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC News uses push notifications to deliver news that is personal and pervasive

Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the “first mobile-native messaging channel.” Deployed properly, push notifications […]