Articles

Woman's hand holding mobile phone

Topic: Mobile Marketing Author: Peggy Anne Salz

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again.

Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success […]

Image of Steve Young, Founder, App Masters

Topic: Mobile Engagement Author: Peggy Anne Salz

Super-charge Your App Marketing With App Masters’ Pick Of ASO Tools, Trends And Growth Hacks

Mobile analyst and top 30 mobile marketing influencer Peggy Anne Salz, catches up with Steve Young, founder of App Masters for his insights into App Store Optimization.   App marketers serious about growing their app and audience (without increasing their budget or headcount) know the value of ASO tactics and techniques to move the needle […]

Image with mobile phone and text Quartz Obsession, A daily digression into the most fascinating corners of the global economy.

Topic: Mobile Marketing Author: Peggy Anne Salz

Inside Quartz’ obsessive approach to email newsletters

With so many new and immersive ways to reach audiences on their mobile devices, it’s natural to wonder if email, now nearly 50 years old, has lost its luster. But before you make a call consider reams of research that show email rules as the most reliable way to reach consumers everywhere on the planet. Granted, email took a hit in the wake of the European Union’s May […]

Image Sarah Chafer, SVP Global Performance, Tapjoy

Topic: Mobile Engagement Author: Peggy Anne Salz

Sure-Fire Rules To Ignite Deep-Funnel Engagement With Rewarded Video

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users are irritated by advertising, so much so that they are reaching for mobile ad blocking tech and other measures in record numbers just to shut out ads that deliver a poor user experience. But the backlash […]

Photo of two people hugging in lunch room with caption "It made for a moment they'll never forget".

Topic: Mobile Engagement Author: Peggy Anne Salz

Inside USA TODAY NETWORK’s strategy to ignite video growth with passion brands

Brands and companies are well acquainted with the power of video to communicate stories and drive consumer connection, but the real growth opportunity is in virality. In a market where 92% of mobile video viewers share stories they love with friends and family, it’s a smart move to expand the creation and distribution of video content that […]

Image AI what it takes to be human.

Topic: Mobile Marketing Author: Peggy Anne Salz

The simple formula that works for The New York Times’ T Brand Studio

In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that have grown. Many publishers have expanded their capabilities, harnessing teams, talent and tech to help brands create sponsored content and capture audiences. The New York Times […]

Image of Mada Seghete, Co-founder at Branch

Topic: Mobile Engagement Author: Peggy Anne Salz

Harnessing data and daring to make the right connections for your mobile app

App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if they want to reach and engage users across the multitude of platforms and devices—powered by apps—that define daily life. The winning approach is one that creates a seamless experience across the mobile web and apps, blending both […]

Image of mobile phones containing news items.

Topic: Mobile Apps Author: Peggy Anne Salz

How the new Economist app helps its audience feel less guilty and read more

As the saying goes, sometimes less is more. In the case of The Economist, the breadth of articles and analysis, which have been its hallmark since it was founded in 1843, was starting to fall out of step with today’s time-crunched readers. To realign with readers who need to digest a lot of information while […]

Image of Pepe Agell, Chief Strategy Officer at Chartboost,

Topic: Mobile Engagement Author: Peggy Anne Salz

Powering Your Data Growth Stack To Boost Audience Engagement

App marketers are at a critical crossroad in how they grow their business and reach their targets. They can either pay higher prices to acquire app users or they can invest more effort in retaining high-value customers. It’s a massive shift to the latter as more app marketers harness data-informed approaches that emphasize “quality over […]

Image of Neb Mitrikeski independent researcher and Game Director at Snowball Games.

Topic: Mobile Apps Author: Peggy Anne Salz

The Data-Driven Strategy Behind One Game Studio’s Next App

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: it’s a fiercely competitive and crowded space where companies have to make data-informed decisions at every stage of the app life-cycle. Whether you’re integrating game mechanics to make sure your game is a crowd-pleaser, mapping […]