Finance App Usage Grows, Now It’s Time For Marketers To Get More Personal
Tax Day, the deadline for filing 2018 taxes with the U.S. IRS, may have passed, but new data suggest April is a red-letter month for mobile finance app acquisition and use, marking the global start of a productive period when financial institutions and fintech companies can acquire valuable customers at bargain prices. The real payoff, […]
These Three Women Demonstrate How Gender Diversity Works
Reams of recent research underscore the critical role women play in business, and the dramatic difference they can make to the bottom line. A study by the Peterson Institute for International Economics and professional services firm EY shows a significant correlation between female leadership and company profitability. In a similar vein, a report published by Nordea—the largest bank […]
Hardware Stores Find “True Value” In Hyper-Local Advertising
last March, when Chicago-based True Value Company made the decision to shift ownership from its shareholders and sell a majority stake to a private equity firm, it was a milestone that marked the end of a 70-year tradition as a cooperative. Fast forward, and the True Value transaction—which allows retailers to benefit from the return of approximately $230 […]
2019 is the year of performance programmatic buying – are you ready?
Superior targeting capabilities and demand for a stronger return on investment on digital ad spend are driving mobile programmatic ad spend into the stratosphere. As we expect to see almost 90 per cent of all mobile display ads transact programmatically by 2020, it’s increasingly important to understand the opportunity and harness the shortcuts to success. Dublin-based Playrix, […]
How Delivery Hero Uses Emotive Marketing To Get A Bigger Slice Of The Food Delivery Market
The lure of a $35 billion online food delivery market, projected by Swiss investment bank UBS to grow by 10 times to hit a massive $365 billion by 2030, has whet the appetite of more companies for a bigger slice of the market. Meal kits and takeout apps are fighting each other. They are also battling against […]
VR: From Storytelling to Story Living
Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience. If you dismissed VR earlier as the domain of gamers and geeks, then think again. A raft of recent developments points to a flurry of activity and an explosion of interest, underscoring the power and potential […]
UA is Entering A New Phase Of Sophistication in 2019–Are App Marketers Ready?
User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding of a new study amongst experts in app and performance marketing who are addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead as they are […]
3 Ways To Make Money From App Engagement
While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. Audiences are clearly addicted to using the apps they love, which would suggest they are also easier to monetize with established models such as advertising. But, in reality, the opposite is true. […]
A look under the hood at USA TODAY NETWORK’s approach to augmented reality
Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet […]
2019 will be the year of app retention. Here’s how machine learning can help make marketing human again.
Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success […]