Articles

Image of mobile phone with notification on screen and delivery hero branding.

Topic: Mobile Marketing Author: Peggy Anne Salz

How Delivery Hero Uses Emotive Marketing To Get A Bigger Slice Of The Food Delivery Market

The lure of a $35 billion online food delivery market, projected by Swiss investment bank UBS to grow by 10 times to hit a massive $365 billion by 2030, has whet the appetite of more companies for a bigger slice of the market. Meal kits and takeout apps are fighting each other. They are also battling against […]

Image of woman with VR headset on, experiencing a virtual world

Topic: Mobile Commerce Author: Peggy Anne Salz

VR: From Storytelling to Story Living

Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience. If you dismissed VR earlier as the domain of gamers and geeks, then think again. A raft of recent developments points to a flurry of activity and an explosion of interest, underscoring the power and potential […]

Person's hand holding chalk, drawing on a chalk board in a mathematical equation, small light bulb added to small light bulb equals large light bulb.

Topic: Mobile Marketing Author: Peggy Anne Salz

UA is Entering A New Phase Of Sophistication in 2019–Are App Marketers Ready?

User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding of a new study amongst experts in app and performance marketing who are addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead as they are […]

Image of couple looking at mobile phone.

Topic: Mobile Engagement Author: Peggy Anne Salz

3 Ways To Make Money From App Engagement

While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. Audiences are clearly addicted to using the apps they love, which would suggest they are also easier to monetize with established models such as advertising. But, in reality, the opposite is true. […]

Image of launching rocket entering space.

Topic: Mobile Engagement Author: Peggy Anne Salz

A look under the hood at USA TODAY NETWORK’s approach to augmented reality

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet […]

Woman's hand holding mobile phone

Topic: Mobile Marketing Author: Peggy Anne Salz

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again.

Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success […]

Image of Steve Young, Founder, App Masters

Topic: Mobile Engagement Author: Peggy Anne Salz

Super-charge Your App Marketing With App Masters’ Pick Of ASO Tools, Trends And Growth Hacks

Mobile analyst and top 30 mobile marketing influencer Peggy Anne Salz, catches up with Steve Young, founder of App Masters for his insights into App Store Optimization.   App marketers serious about growing their app and audience (without increasing their budget or headcount) know the value of ASO tactics and techniques to move the needle […]

Image with mobile phone and text Quartz Obsession, A daily digression into the most fascinating corners of the global economy.

Topic: Mobile Marketing Author: Peggy Anne Salz

Inside Quartz’ obsessive approach to email newsletters

With so many new and immersive ways to reach audiences on their mobile devices, it’s natural to wonder if email, now nearly 50 years old, has lost its luster. But before you make a call consider reams of research that show email rules as the most reliable way to reach consumers everywhere on the planet. Granted, email took a hit in the wake of the European Union’s May […]

Image Sarah Chafer, SVP Global Performance, Tapjoy

Topic: Mobile Engagement Author: Peggy Anne Salz

Sure-Fire Rules To Ignite Deep-Funnel Engagement With Rewarded Video

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users are irritated by advertising, so much so that they are reaching for mobile ad blocking tech and other measures in record numbers just to shut out ads that deliver a poor user experience. But the backlash […]

Photo of two people hugging in lunch room with caption "It made for a moment they'll never forget".

Topic: Mobile Engagement Author: Peggy Anne Salz

Inside USA TODAY NETWORK’s strategy to ignite video growth with passion brands

Brands and companies are well acquainted with the power of video to communicate stories and drive consumer connection, but the real growth opportunity is in virality. In a market where 92% of mobile video viewers share stories they love with friends and family, it’s a smart move to expand the creation and distribution of video content that […]