How ABC News uses push to deliver news that is personal and pervasive
Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the “first mobile-native messaging channel.” Deployed properly, push notifications […]
Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women?
Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech companies are stealing the lead on bricks-and-mortar retail banks that have been slow […]
Why many mobile ad experiences fail and how to make yours work
Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers are reaching in record numbers to mobile ad-blocking technology. Unfortunately, bad ad […]
Casual Games In The Crossfire: How Does Toy Blast Stack Up Against Homescapes?
Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle games, are the stand-out genre where we will continue to see the most growth and innovation. As Misha Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun, put in a recent interview with […]
Innovating Mobile Ad Creatives To Ignite Consumer Connection And Engagement
How To Power B2B Marketing With Effective And Engaging Video Storytelling
4Qs with Steve P. Young from Appmasters
What User Data Can And Can’t Tell You About Your Mobile App Audience
5Qs With Blinkist’s Gessica Bicego
Rethink Data-Driven App Marketing Effective app marketing in 2018 is data-driven by default. However, truly successful app marketing delves into audience data to power appropriate advertising and spans many channels. It’s the passion and mission of Gessica Bicego, Director of Performance Marketing at Blinkist, an app that distills the key insights of bestselling nonfiction books into powerful 15-minute […]