Articles

Image of launching rocket entering space.

Topic: Mobile Engagement Author: Peggy Anne Salz

A look under the hood at USA TODAY NETWORK’s approach to augmented reality

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet […]

Woman's hand holding mobile phone

Topic: Mobile Marketing Author: Peggy Anne Salz

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again.

Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success […]

Image of Steve Young, Founder, App Masters

Topic: Mobile Engagement Author: Peggy Anne Salz

Super-charge Your App Marketing With App Masters’ Pick Of ASO Tools, Trends And Growth Hacks

Mobile analyst and top 30 mobile marketing influencer Peggy Anne Salz, catches up with Steve Young, founder of App Masters for his insights into App Store Optimization.   App marketers serious about growing their app and audience (without increasing their budget or headcount) know the value of ASO tactics and techniques to move the needle […]

Image with mobile phone and text Quartz Obsession, A daily digression into the most fascinating corners of the global economy.

Topic: Mobile Marketing Author: Peggy Anne Salz

Inside Quartz’ obsessive approach to email newsletters

With so many new and immersive ways to reach audiences on their mobile devices, it’s natural to wonder if email, now nearly 50 years old, has lost its luster. But before you make a call consider reams of research that show email rules as the most reliable way to reach consumers everywhere on the planet. Granted, email took a hit in the wake of the European Union’s May […]

Image Sarah Chafer, SVP Global Performance, Tapjoy

Topic: Mobile Engagement Author: Peggy Anne Salz

Sure-Fire Rules To Ignite Deep-Funnel Engagement With Rewarded Video

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users are irritated by advertising, so much so that they are reaching for mobile ad blocking tech and other measures in record numbers just to shut out ads that deliver a poor user experience. But the backlash […]

Photo of two people hugging in lunch room with caption "It made for a moment they'll never forget".

Topic: Mobile Engagement Author: Peggy Anne Salz

Inside USA TODAY NETWORK’s strategy to ignite video growth with passion brands

Brands and companies are well acquainted with the power of video to communicate stories and drive consumer connection, but the real growth opportunity is in virality. In a market where 92% of mobile video viewers share stories they love with friends and family, it’s a smart move to expand the creation and distribution of video content that […]

Image AI what it takes to be human.

Topic: Mobile Marketing Author: Peggy Anne Salz

The simple formula that works for The New York Times’ T Brand Studio

In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that have grown. Many publishers have expanded their capabilities, harnessing teams, talent and tech to help brands create sponsored content and capture audiences. The New York Times […]

Image of Mada Seghete, Co-founder at Branch

Topic: Mobile Engagement Author: Peggy Anne Salz

Harnessing data and daring to make the right connections for your mobile app

App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if they want to reach and engage users across the multitude of platforms and devices—powered by apps—that define daily life. The winning approach is one that creates a seamless experience across the mobile web and apps, blending both […]

Image of Pepe Agell, Chief Strategy Officer at Chartboost,

Topic: Mobile Engagement Author: Peggy Anne Salz

Powering Your Data Growth Stack To Boost Audience Engagement

App marketers are at a critical crossroad in how they grow their business and reach their targets. They can either pay higher prices to acquire app users or they can invest more effort in retaining high-value customers. It’s a massive shift to the latter as more app marketers harness data-informed approaches that emphasize “quality over […]

Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC News uses push nofications to deliver news that is personal and pervasive

Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the “first mobile-native messaging channel.” Deployed properly, push notifications […]