Inside Quartz’ obsessive approach to email newsletters
With so many new and immersive ways to reach audiences on their mobile devices, it’s natural to wonder if email, now nearly 50 years old, has lost its luster. But before you make a call consider reams of research that show email rules as the most reliable way to reach consumers everywhere on the planet. Granted, email took a hit in the wake of the European Union’s May […]
Sure-Fire Rules To Ignite Deep-Funnel Engagement With Rewarded Video
Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users are irritated by advertising, so much so that they are reaching for mobile ad blocking tech and other measures in record numbers just to shut out ads that deliver a poor user experience. But the backlash […]
Inside USA TODAY NETWORK’s strategy to ignite video growth with passion brands
Brands and companies are well acquainted with the power of video to communicate stories and drive consumer connection, but the real growth opportunity is in virality. In a market where 92% of mobile video viewers share stories they love with friends and family, it’s a smart move to expand the creation and distribution of video content that […]
How ABC News uses push nofications to deliver news that is personal and pervasive
Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the “first mobile-native messaging channel.” Deployed properly, push notifications […]
Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women?
Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech companies are stealing the lead on bricks-and-mortar retail banks that have been slow […]
Why many mobile ad experiences fail and how to make yours work
Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers are reaching in record numbers to mobile ad-blocking technology. Unfortunately, bad ad […]
Casual Games In The Crossfire: How Does Toy Blast Stack Up Against Homescapes?
Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle games, are the stand-out genre where we will continue to see the most growth and innovation. As Misha Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun, put in a recent interview with […]
4Qs with Steve P. Young from Appmasters
5Qs With Blinkist’s Gessica Bicego
Rethink Data-Driven App Marketing Effective app marketing in 2018 is data-driven by default. However, truly successful app marketing delves into audience data to power appropriate advertising and spans many channels. It’s the passion and mission of Gessica Bicego, Director of Performance Marketing at Blinkist, an app that distills the key insights of bestselling nonfiction books into powerful 15-minute […]
The Year Of Going Global With Your App
Size does matter, but it’s not the only reason you need to go global with your app distribution strategy. Publishing to more app stores gives you valuable visibility into your complete competitive landscape, allowing you to keep track of rivals and alerting you to companies circulating copycat apps that can harm your brand integrity. This is a real and rising concern as big-name media companies and brands cope with the onslaught of what AdAge calls “fake apps.” These rogue and counterfeit apps are growing in numbers and the amount of damage they can do to brand trust, influencing users to delete your app altogether.