Articles

Image of Michael Paxman, Product Research Manager, Adjust

Topic: Mobile Apps Author: Peggy Anne Salz

The scary truth about SDK spoofing and how to watch your back against ad fraud

Image of Justin Sampson, Manager of User Acquisition at Skillz

Topic: Mobile Engagement Author: Peggy Anne Salz

Driving passion for eSports with ad creatives and campaigns that trigger action

Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC News uses push nofications to deliver news that is personal and pervasive

Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the “first mobile-native messaging channel.” Deployed properly, push notifications […]

Topic: Mobile Apps Author: Peggy Anne Salz

Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women?

Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech companies are stealing the lead on bricks-and-mortar retail banks that have been slow […]

Topic: Mobile Marketing Author: Peggy Anne Salz

Why many mobile ad experiences fail and how to make yours work

Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers are reaching in record numbers to mobile ad-blocking technology. Unfortunately, bad ad […]

Topic: Mobile Apps Author: Peggy Anne Salz

Casual Games In The Crossfire: How Does Toy Blast Stack Up Against Homescapes?

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle games, are the stand-out genre where we will continue to see the most growth and innovation. As Misha Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun, put in a recent interview with […]

Image of Walter T. Geer III, Co-Founder of Quarry

Topic: Mobile Marketing Author: Peggy Anne Salz

Innovating Mobile Ad Creatives To Ignite Consumer Connection And Engagement

Image of David Berkowitz, Head of Marketing, Storyhunter

Topic: Mobile Engagement Author: Peggy Anne Salz

How To Power B2B Marketing With Effective And Engaging Video Storytelling

Topic: Mobile Apps Author: Peggy Anne Salz

4Qs with Steve P. Young from Appmasters

The hard truth about ASO, app advertising and why you need to pay more attention to Alexa   Companies and developers serious about taking their apps to new heights (without increasing budget or headcount) have used ASO to move the needle on their app. Developers need to do more at all stages of the funnel, […]
Image of Olesia Kuznetsova, Head of Mobile, Social Discovery Ventures

Topic: Podcast Author: Peggy Anne Salz

What User Data Can And Can’t Tell You About Your Mobile App Audience