Articles

Topic: Podcast Author: Peggy Anne Salz

How To Launch Your First Mobile App And Own Your Space

Topic: Podcast Author: Peggy Anne Salz

Tilting Point: How To Prepare Now For The Future Of Tech-Driven User Acquisition

Topic: Podcast Author: Peggy Anne Salz

How Brands Can Harness Empathy Marketing To Create Customer Connection

Going Global App

Topic: Mobile Apps Author: Peggy Anne Salz

The Year Of Going Global With Your App

Size does matter, but it’s not the only reason you need to go global with your app distribution strategy. Publishing to more app stores gives you valuable visibility into your complete competitive landscape, allowing you to keep track of rivals and alerting you to companies circulating copycat apps that can harm your brand integrity. This is a real and rising concern as big-name media companies and brands cope with the onslaught of what AdAge calls “fake apps.” These rogue and counterfeit apps are growing in numbers and the amount of damage they can do to brand trust, influencing users to delete your app altogether.

Topic: Uncategorized Author: Peggy Anne Salz

Stand Up To Fake News And Other Tips To Market Your New App In The Trump Era

Topic: Podcast Author: Peggy Anne Salz

Fanbytes Powers Influencer Marketing On Snapchat With New Ad Format And Fresh Approach

Topic: Podcast Author: Peggy Anne Salz

Adapting Professional Sports Training To Up Your App Marketing Game

Topic: Podcast Author: Peggy Anne Salz

Combining Art And Science To Choose Effective Channels And Compelling Ad Creatives

Topic: Podcast Author: Peggy Anne Salz

Symphonic Digital Shares Mobile Marketing Tips Tailored To Small Biz Needs

Topic: Mobile Marketing Author: Peggy Anne Salz

The Weather Company: Driving Mobile Growth With Helpful Messaging And Marketing When App Users Need It Most