Borrowing from the title of the milestone presentation Mobile is Eating the World (given by mobile analyst and authority Benedict Evans at Andreessen Horowitz's Tech Summit 2014) is the best way to describe how mobile video—powered by mobile programmatic—is poised to rock the digital world in 2016. Top line numbers show mobile video viewing is already eating into desktop’s leading share of video views. It’s a migration that can be attributed to the advance of high-speed 4G mobile networks that reduce latency, making mobile video accessible and enjoyable for more consumers in more markets.
Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.
Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.
Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.
A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.
Openet’s virtualized policy and charging solution with pre-packaged use cases provided the foundation that Orange Poland needed to get new services to market fastDUBLIN, Ireland – 15th August, 2017 – Openet, a global leader in the s … Read more »
London -- August 9, 2017 - The latest version of the OutSystems low-code application development platform, powered by Microsoft Azure, is available in the Microsoft Azure Marketplace. Azure customers can now leverage the OutSystems 10 platform, fully … Read more »
Nigel Rees has been appointed as Joint UK MD of Aareon (www.aareon.co.uk) and 1st Touch (www.1sttouch.com), a role he will share with current Aareon MD Steve Makin. In his new role, Rees will seek to exploit and drive the significant benefits availab … Read more »
Influencers are more active endorsing beauty brands through Instagram Stories than on Snapchat, but smaller beauty brands still thrive very well on Snapchat staying under the radar while engaging their audience.August 9, 2017 --- Snaplytics is a mark … Read more »
PocketEPC complete 4G core will be first product; offered via LimeNET Ubuntu App StoreCamberley, 1 August 2017 – Quortus today announced PocketEPC, the first in a range of App-based edge computing solutions that will dramatically change the way … Read more »
BERLIN, GERMANY – July 27, 2017: The Mobile Marketing Association enters a new phase of growth and activity, adding leading companies to its executive committee including American technology and social media company Snap Inc., leading mobile vi … Read more »
Quiptel, the technology division of Falcon, set to enable OTT services for millions of users across Africa24.07.17 - A new partnership announced today between global streaming technology leaders Quiptel (a Falcon Media House Company) and the LaserNet … Read more »
Postmobile releases enhanced self-care platform to support easy-to-use prepaid mobile phone services through Ireland’s largest retail network.The Netherlands and Dublin, July 21, 2017: ASPIDER-NGI, a leading provider of MVNE, IoT, eSIM and cont … Read more »
London, UK, 19 July, 2017 – With cybercriminals costing the global economy £345 billion last year alone, Digital threat management leader RiskIQ has examined the growing volume of malicious activity on the Internet to reveal the inaugur … Read more »
BTPN launch unlocks mobile banking services for millions of consumersLondon, UK, and Toronto, Canada, 17 July 2017 – Finastra is helping PT Bank Tabungan Pensiunan Nasional Tbk. (BTPN) to unlock mobile banking services for Indonesia’s dig … Read more »
Core FactsASPIDER-NGI, a leading provider of MVNE, IoT, connectivity and content solutions, today announced a partnership with OT-Morpho, a world leader in digital security and identification technologies.The ASPIDER-NGI portfolio of fallback, bootst … Read more »
1st Touch (www.1sttouch.com), the UK’s leading system innovator for the social housing sector, has unveiled details of its upcoming V6 Digital and Mobile Platform. Hailed as a major sea-change, the new version which is due out across Europe fro … Read more »
With Peggy Anne Salz & Shahab Zargari
Apps, advertising and all things connected. My weekly podcast reveals the mobile trends, tools and tips that matter most.
With Peggy Anne Salz & Rob Woodbridge
Check out our show archive for everything you need to make, market and monetize your app with amazing success.