Borrowing from the title of the milestone presentation Mobile is Eating the World (given by mobile analyst and authority Benedict Evans at Andreessen Horowitz's Tech Summit 2014) is the best way to describe how mobile video—powered by mobile programmatic—is poised to rock the digital world in 2016. Top line numbers show mobile video viewing is already eating into desktop’s leading share of video views. It’s a migration that can be attributed to the advance of high-speed 4G mobile networks that reduce latency, making mobile video accessible and enjoyable for more consumers in more markets.
Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.
Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.
Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.
A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.
Social influencers are at the forefront, shaping digital communications for the fashion and beauty industries, yet luxury brands are far from realising the full potential of influencer marketing, finds the new Fashion and Beauty Monitor report produc … Read more »
MINNEAPPOLIS, May 16 2017 - HYLA Mobile, one of the world’s leading providers of mobile device trade-in and reuse solutions, today announces its President & CEO Biju Nair has been presented with the Chairman’s Award by the IEEE Commun … Read more »
Connected Conservation showcases the power of partnership and collaboration London, UK/ Johannesburg, South Africa – 15 May 2017 - Dimension Data, the global ICT solutions and services provider has been recognised by Cisco with … Read more »
REDWOOD CITY, CA May 10 2017 – Openwave Mobility, a software innovator enabling operators to manage and monetize encrypted mobile video, has been invited to present at William Blair’s Technology Company Growth Conference taking place in S … Read more »
White paper outlines how app companies can increase reach, audience and revenues by harnessing new mobile app strategy platform and distribution LONDON – May 3, 2017 – Millions of mobile apps, billions of mobile devices and trillions of s … Read more »
Report Reveals Mobile Financial Services, Rooted in Data Science, Drive Digital Transformation by Increasing ARPU, Reducing Churn and Doubling Lifetime ValueSAN FRANCISCO, May 3, 2017 – A new report by Juvo, the pioneer in mobile Identity Scori … Read more »
Whilst most retailers see personalization as a priority and think that personalized promotions dramatically increase customer visits, only a minority say they have properly implemented itNew York – April 25, 2017 – Periscope® By McKi … Read more »
Guided creation and optimisation helps marketers and writers deliver engaging, compliant-safe and revenue-producing content. Companies now can scale at ease by connecting content to audiences at the right time and in the right voice. London, April 25 … Read more »
TCS Technology provides more than a quarter of a million spectators with unprecedented digital access to all the actionLONDON |MUMBAI, 25 April 2017: Sunday 23rd April saw the 37th annual Virgin Money London Marathon take place through the streets of … Read more »
Secucloud’s detection rate gives it number one spot among all the solutions that use CPU resources most sparingly when tested under realistic conditions (median score 0.00 per cent) Hamburg, Germany. 24 April 2017 – This is already the se … Read more »
Viridian Housing is running a 1st Touch mobile working app to make their Housing Officers lives easier by reducing administration and cutting out the use of paper. The innovative app forms part of Viridian’s Digital First initiative led by its … Read more »
New ‘point and capture’ toolkit empowers instant use of text-based information viewed through smartphones and tabletsLondon, UK (12 April 2017) — ABBYY, a leading provider of technologies and solutions to action information, today i … Read more »
With Peggy Anne Salz & Shahab Zargari
Apps, advertising and all things connected. My weekly podcast reveals the mobile trends, tools and tips that matter most.
With Peggy Anne Salz & Rob Woodbridge
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