Borrowing from the title of the milestone presentation Mobile is Eating the World (given by mobile analyst and authority Benedict Evans at Andreessen Horowitz's Tech Summit 2014) is the best way to describe how mobile video—powered by mobile programmatic—is poised to rock the digital world in 2016. Top line numbers show mobile video viewing is already eating into desktop’s leading share of video views. It’s a migration that can be attributed to the advance of high-speed 4G mobile networks that reduce latency, making mobile video accessible and enjoyable for more consumers in more markets.
Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.
Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.
Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.
A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.
Newcastle upon Tyne, UK – 23rd October 2017 - Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during … Read more »
Amsterdam, 23 October 2017 — Castor Networks is pleased to announce it is the supplier of internet for some 400 UK soldiers who are deployed in 2 large camps in South Sudan as part of the UK effort to support the UN mission in South Sudan (UNMI … Read more »
Halvor W. Stokke announced as Chief Financial OfficerLondon, UK, Oslo, Norway and New York, NY, 19 October 2017 – Confirmit has announced the appointment of Halvor W. Stokke as Chief Financial Officer, following former CFO Ken Østreng̵ … Read more »
Openwave Mobility Recognized for Outstanding Excellence and Innovation Across the Board – 3 Awards in the Past 3 MonthsREDWOOD CITY, Calif – October 18 2017 – Openwave Mobility, a software innovator enabling operators to manage and … Read more »
As NFV spending reaches $38 billion - some mobile operators are experiencing teething problems SDN NFV WORLD CONGRESS, THE HAGUE & REDWOOD CITY, CA – October 10, 2017 – Openwave Mobility, a software innovator enabling operators to man … Read more »
Based in Canada, Tutela Technologies, Ltd. is the world’s leading company of mobile network crowd sourced data companyTutela’s network collects over 10 billion mobile quality data points every day globally, with over 100 million in Mexico … Read more »
Leading legal systems innovator Zylpha (www.zylpha.com) has been successfully approved as a supplier on G-Cloud 9, the Crown Commercial Service's procurement framework for Cloud based computer services, hosted via the Digital Marketplace. The Crown C … Read more »
The Netherlands, Oct 4, 2017: ASPIDER-NGI, provider of independent mobile solutions for managing IoT connectivity, today announced availability of IoT eConnect: an integrated IoT solution that provides instant global access to connectivity without th … Read more »
With Openwave Mobility’s solution, Zain can seamlessly manage the rising levels of encrypted traffic on the networkREDWOOD CITY, California – October 4, 2017 – Openwave Mobility, the market leader in mobile data traffic management s … Read more »
Luxembourg & London, 3 October, 2017. The B2 Group, the provider of cloud-based payments software and consultancy solutions, has announced the launch of its Mobile Cash Management service, with major transaction banks already welcoming the produc … Read more »
72% of consumers say chat use makes them more loyal, and nearly a third will use chatbots - but just 15% always happy with experience, Eptica study findsReading, UK, 27 September 2017 – Consumers increasingly want to use chat for customer servi … Read more »
Vodafone published today its fifth annual IoT Barometer Report – the leading global survey of business sentiment regarding investment and innovation in the Internet of Things.The Barometer report found that:The percentage of companies with more … Read more »
With Peggy Anne Salz & Shahab Zargari
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