Borrowing from the title of the milestone presentation Mobile is Eating the World (given by mobile analyst and authority Benedict Evans at Andreessen Horowitz's Tech Summit 2014) is the best way to describe how mobile video—powered by mobile programmatic—is poised to rock the digital world in 2016. Top line numbers show mobile video viewing is already eating into desktop’s leading share of video views. It’s a migration that can be attributed to the advance of high-speed 4G mobile networks that reduce latency, making mobile video accessible and enjoyable for more consumers in more markets.
Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.
Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.
Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.
A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.
10th January 2018: Artesian Solutions, the powerful Artificial Intelligence driven service that equips client facing teams with the resources they need to succeed in a modern commercial environment, has been named amongst the Top 25 UK B2B Companies. … Read more »
New Year momentum for Jaunt’s white label immersive content distribution solutionJanuary 8th, 2018 - LONDON, UK - Jaunt Inc., the global partner of choice for producing and distributing immersive content, today announced a major new partnership … Read more »
London, 3rd January 2018 – Amplience hat seine Erweiterung für SAP® Hybris® Commerce veröffentlicht. Das Update vereinfacht und beschleunigt die Implementierung der Amplience Dynamic Media Lösung und ermöglicht die … Read more »
The new company’s innovative automated technology and global reach will accelerate the path to programmatic TVLondon, 21st December 2017: Global video advertising distribution business Group IMD and video management platform Honeycomb have toda … Read more »
Holiday season is arriving in Cluedo and it’s bringing multiplayer with itMarmalade Game Studio have launched a much-anticipated update for their popular Cluedo game for iOS and Android. The latest release brings real time multiplayer options f … Read more »
All I Want For Christmas is DataLondon, 18th December - Leading Mobile Enabler, x-Mobility (www.x-mobility.com) has today announced that it has launched new global data roaming bundles for UK MVNOs to be able to offer to their subscribers. The new bu … Read more »
REDWOOD CITY, California, 14 December 2017 – Openwave Mobility, the market leader in mobile data traffic management solutions, today released its predictions for 2018. The forecasts are based on two major pieces of analysis from Openwave Mobili … Read more »
London - Dec. 12, 2017 - Malicious mobile apps are back on the rise, impersonating brands and fooling consumers, according to digital threat management leader RiskIQ, in its Q3 mobile threat landscape report, which analysed 120 mobile app stores and … Read more »
Latest release of Confirmit Horizons also endorsed for its unmatched security and availabilityLondon, UK and Oslo, Norway and New York, NY: 7 December 2017: Confirmit has released end-to-end usability enhancements, together with machine-learning powe … Read more »
Hertfordshire-based housing association Thrive Homes has launched an innovative app that provides a new way for customers to interact with the organisation via Apple Store or Google Play. The myThrive self-service app uses 1st Touch digital software … Read more »
Study with The Centre for Generational Kinetics Shows The Digital World Must Increasingly Be More Entertaining, More Secure, More Predictive and More Personalised to ConnectLONDON — Dec. 5, 2017 – A new, national study commissioned by WP … Read more »
Victims of a festive season cyber scam will lose between US$ 50 and US$ 5,000 per incidentLondon – 5 December 2017 – Consumers planning on purchasing their Christmas gifts online could be at risk of losing between US$ 50 and US$ 5,000 per … Read more »
With Peggy Anne Salz & Shahab Zargari
Apps, advertising and all things connected. My weekly podcast reveals the mobile trends, tools and tips that matter most.
With Peggy Anne Salz & Rob Woodbridge
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