Borrowing from the title of the milestone presentation Mobile is Eating the World (given by mobile analyst and authority Benedict Evans at Andreessen Horowitz's Tech Summit 2014) is the best way to describe how mobile video—powered by mobile programmatic—is poised to rock the digital world in 2016. Top line numbers show mobile video viewing is already eating into desktop’s leading share of video views. It’s a migration that can be attributed to the advance of high-speed 4G mobile networks that reduce latency, making mobile video accessible and enjoyable for more consumers in more markets.
Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.
Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.
Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.
A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.
24th November 2017, London, U.K. - Amplience today announces the release of Amplience Extension for SAP® Hybris® Commerce. Designed to accelerate and simplify the implementation of Amplience Dynamic Media solutions for retailers, the update … Read more »
A partnership between leading legal systems innovator Zylpha (www.zylpha.com) and cloud based address management company PCA Predict (www.pcapredict.com) brings rapid postal address generation to legal workflows. Aimed at users of LexisNexis Visualfi … Read more »
Halton Housing has significantly extended the functionality of its customer self-service app following its highly successful launch. Halton Housing is a registered not for profit housing association, managing 7,000 homes in the Cheshire towns of Widn … Read more »
Openwave Mobility publishes its Mobile Video Index report highlighting trends and insights from over 30 live deployments globallyREDWOOD CITY, Calif - November 21 2017 - Analysis of live operator data conducted by Openwave Mobility, the market leader … Read more »
ROCCO’s independent survey of 172 Mobile Network Operators in 141 countries puts Anam’s A2P SMS solution at the top Anam’s A2P ASSURE solution was selected by MNO’s as the top rated A2P SMS Firewall vendor, as well as earning … Read more »
This integration enables SMEs to turn their Gmail into a desktop enterprise phone.Sophia Antipolis- France – 16 November 2017 - Centile Telecom Applications, one of the leading European developer of unified communications platforms for operator … Read more »
Scaling 1:1 personalization with mobile web solution for product discovery [NEW YORK - 15 November 2017] - Qubit, the leaders in marketing personalization technology, today announced that ASICS Digital, an ASICS division responsible for the continued … Read more »
Dr Ilya Romanenko joins from ARM/Apical, bringing expertise in computer vision and image processingCambridge, UK, 7 November 2017, As part of its growth strategy, Spectral Edge (www.spectraledge.co.uk), experts in computational photography using imag … Read more »
London, UK: November 6, 2017 - Rocket Software today introduced Rocket® BlueZone Web, a new terminal emulation product designed to allow users to access mainframe and other host-based systems and data using modern interfaces on mobile devices. B … Read more »
Eptica research finds top brands successfully answer just 44% of all queries Reading, 1 November 2017, UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, accord … Read more »
Knee Tracker Ltd, a company from Lancashire has won a place in an exhibition of the most game-changing innovations from businesses across the country at the UK’s leading innovation show in November.Knee Tracker™ was one of 100 companies n … Read more »
October 24, 2017; Dublin, Ireland. Digicel has extended its A2P SMS partnership with Anam for a further five years to run to 2023. The partnership with Anam enables Digicel to secure its international traffic channels against SMS fraud and Spam. The … Read more »
With Peggy Anne Salz & Shahab Zargari
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