Borrowing from the title of the milestone presentation Mobile is Eating the World (given by mobile analyst and authority Benedict Evans at Andreessen Horowitz's Tech Summit 2014) is the best way to describe how mobile video—powered by mobile programmatic—is poised to rock the digital world in 2016. Top line numbers show mobile video viewing is already eating into desktop’s leading share of video views. It’s a migration that can be attributed to the advance of high-speed 4G mobile networks that reduce latency, making mobile video accessible and enjoyable for more consumers in more markets.
Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.
Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.
Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.
A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.
1st Touch (www.1sttouch.com), the UK’s leading system innovator for the social housing sector, has unveiled details of its upcoming V6 Digital and Mobile Platform. Hailed as a major sea-change, the new version which is due out across Europe fro … Read more »
Jack Parsons, the 23 year old CEO of yourfeed, has been awarded Young Digital Leader of the Year award at a prestigious ceremony in London’s St Pancras Renaissance Hotel by Digital Leaders 100.The judging panel was made up of esteemed digital v … Read more »
LANSA (www.LANSA.com), the low-code application development platform vendor, has launched a free consulting service for UK based organisations struggling to manage Shadow IT practices. Shadow IT is any unofficial application development project commi … Read more »
User Data Repository for virtualized networks manages subscriber data and reduces integration costs by up to 80%.REDWOOD CITY, CA 20 June 2017 – Openwave Mobility, a software innovator enabling operators to manage and monetize encrypted mobile … Read more »
Thunderhead’s ONE Engagement Hub selected to build fan engagement in Lions touring year 15 June, United Kingdom – Thunderhead, leader in enterprise technology for customer engagement, today announces that it has been chosen by EY to build … Read more »
Leading UK legal systems innovator Zylpha (www.zylpha.com) has entered into a formal partnership agreement with PayPal. The agreement reflects the success of the company’s existing integration with PayPal Invoicing, which streamlines the proces … Read more »
Research highlights the Google ranking factors for financial services websites SAN MATEO, Calif. (June 7, 2017) ‒ New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services … Read more »
2,641,515 total visits to the UEFA.com page on SaturdayTraffic peaked at 10pm BST when over 250,000 fans caught-up on the resultsMobile viewers dominated 73% of trafficLondon, 6 June 2017 – Interoute, owner-operator of a global cloud services p … Read more »
Monetising anonymous mobile signal data can benefit developers by £1-4mLondon, UK. 24 May, 2017: Tutela, the crowd-sourced wireless analytics monetisation (WAM) company, has today announced its intentions to work with weather app developers to h … Read more »
Social influencers are at the forefront, shaping digital communications for the fashion and beauty industries, yet luxury brands are far from realising the full potential of influencer marketing, finds the new Fashion and Beauty Monitor report produc … Read more »
MINNEAPPOLIS, May 16 2017 - HYLA Mobile, one of the world’s leading providers of mobile device trade-in and reuse solutions, today announces its President & CEO Biju Nair has been presented with the Chairman’s Award by the IEEE Commun … Read more »
Connected Conservation showcases the power of partnership and collaboration London, UK/ Johannesburg, South Africa – 15 May 2017 - Dimension Data, the global ICT solutions and services provider has been recognised by Cisco with … Read more »
With Peggy Anne Salz & Shahab Zargari
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